Using a randomized, post-test only, control group survey experiment to explore the effects of celebrity candidate endorsements on voter emotions /

This case study describes my use of a randomized, post-test only, control group, survey experiment to explore how celebrity endorsements of candidates for public office affect voter emotions. Specifically, I describe a study in which I exposed respondents (college students) to factual information ab...

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Bibliographic Details
Main Author:	Nownes, Anthony J. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Clinton, Hillary Rodham > Public opinion. Clinton, Hillary Rodham. Public opinion polls. Indorsements > Public opinion > Research. Celebrities > Public opinion > Research. Public Opinion Sondages d'opinion. Endossements > Opinion publique > Recherche. Célébrités > Opinion publique > Recherche. public opinion polls. Public opinion.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study describes my use of a randomized, post-test only, control group, survey experiment to explore how celebrity endorsements of candidates for public office affect voter emotions. Specifically, I describe a study in which I exposed respondents (college students) to factual information about celebrity support for Democratic nominee for president Hillary R. Clinton during the 2016 presidential election to see how it affected respondents' levels of enthusiasm, anger, and anxiety vis a vis Secretary Clinton. I discuss how I designed my simple experiment, how I obtained a respondent pool, and how I designed my survey instrument. I conclude with a discussion of the practical lessons I learned during my study.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526488046 1526488043