Using a randomized, post-test only, control group survey experiment to explore the effects of celebrity candidate endorsements on voter emotions /

This case study describes my use of a randomized, post-test only, control group, survey experiment to explore how celebrity endorsements of candidates for public office affect voter emotions. Specifically, I describe a study in which I exposed respondents (college students) to factual information ab...

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Bibliographic Details
Main Author: Nownes, Anthony J. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
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Call Number: HM1236 .N69 2019
 
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HM1236 .N69 2019 Available