Survey questions, design of /

Immediately after George Gallup published his first opinion poll in the United States during the Second World War, a discussion started about the quality of the questions for capturing the opinions one wanted to measure. This is not surprising because a survey question has many different aspects, an...

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Bibliographic Details
Main Authors:	Weber, Wiebke (Author), Gallhofer, Irmtraud N. (Author), Saris, Willem E. (Author)
Other Authors:	Atkinson, Paul, 1947- (Editor), Delamont, Sara, 1947- (Editor), Cernat, Alexandru (Editor), Sakshaug, Joseph W. (Editor), Williams, Richard A., active 2020 (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Anthropology. Business and Management. Communication and Media Studies. Anthropologie. anthropology. Anthropology
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Immediately after George Gallup published his first opinion poll in the United States during the Second World War, a discussion started about the quality of the questions for capturing the opinions one wanted to measure. This is not surprising because a survey question has many different aspects, and as this entry will show, all can influence the answers obtained. In experiments with various forms of questions, it became clear that one could get rather different answers based on the characteristics of the questions. Later discussions considered whether more precise information concerning opinions could be obtained through increasing the number of answer categories or even using continuous scales.
Physical Description:	1 online resource : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529749113 1529749115 9781526421036 1526421038