Survey questions, design of /

Immediately after George Gallup published his first opinion poll in the United States during the Second World War, a discussion started about the quality of the questions for capturing the opinions one wanted to measure. This is not surprising because a survey question has many different aspects, an...

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Bibliographic Details

Main Authors:	Weber, Wiebke (Author), Gallhofer, Irmtraud N. (Author), Saris, Willem E. (Author)
Other Authors:	Atkinson, Paul, 1947- (Editor), Delamont, Sara, 1947- (Editor), Cernat, Alexandru (Editor), Sakshaug, Joseph W. (Editor), Williams, Richard A., active 2020 (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Anthropology. Business and Management. Communication and Media Studies. Anthropologie. anthropology. Anthropology
Online Access:	Connect to the full text of this electronic book