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Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of TV commercials /

This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the...

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Bibliographic Details
Main Author: Yarahmadi, Farzaneh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2020.
Series:SAGE Research Methods. Cases.
Subjects:
Television commercials > Iran > Case studies.
Television commercials > India > Case studies.
Television viewers > Iran > Attitudes.
Television viewers > India > Attitudes.
Messages publicitaires > Iran > Études de cas.
Messages publicitaires > Inde > Études de cas.
Téléspectateurs > Iran > Attitudes.
Téléspectateurs > Inde > Attitudes.
Television commercials.
Television viewers > Attitudes.
India.
Iran.
Case studies.
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Call Number: HE8700.65 .Y37 2020
 
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HE8700.65 .Y37 2020 Available