Grounded theory approach of cross-cultural communication in multicultural Ibis West Africa /

This case study explores the grounded theory approach of cross-cultural communication in Ibis West Africa, a multinational organization. Adopting a qualitative approach of the constructivist paradigm, we employed semi-structured interviews, Skype interviews, constant comparison, and classical conten...

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Bibliographic Details

Main Authors:	Abdulai, Muhammed (Author), Ibrahim, Hadi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2020.
Series:	SAGE Research Methods. Cases.
Subjects:	International business enterprises > Case studies. Intercultural communication > Case studies. Multiculturalism > Case studies. Entreprises multinationales > Études de cas. Multiculturalisme > Études de cas. Intercultural communication. International business enterprises. Multiculturalism. Case studies.
Online Access:	Connect to the full text of this electronic book