Large databases for strategy research /

This case illustrates how to identify and apply existing data sets as an alternative to conducting time-consuming primary research. In particular, with the advent of big data and the explosion in the availability of useful data, more and more existing data will make itself available to researchers,...

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Bibliographic Details

Main Authors:	Erickson, G. Scott (Author), Rothberg, Helen N. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Business > Data processing. Research > Methodology. Gestion > Informatique. Recherche > Méthodologie.
Online Access:	Connect to the full text of this electronic book