Organization and success factors of internal corporate venturing programs : a case study using inductive methodology /

This case study focuses on an inductive research project on internal corporate venturing at a multinational consumer goods company. Emphasis is placed on practicalities of conducting inductive research in a business company, including issues of access, sampling, data management, and establishing tru...

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Bibliographic Details

Main Author:	Makarevich, Alex (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Entrepreneurship > Case studies. New business enterprises > Case studies. Entrepreneuriat > Études de cas. Nouvelles entreprises > Études de cas. Entrepreneurship. New business enterprises. Case studies.
Online Access:	Connect to the full text of this electronic book