A mixed methods case study in communicating change /

This case study details one person's experience conducting a mixed methods study to examine change communication--specifically how internal messaging effects individual behavior change as an organization undergoes transformation. A mixed methods approach determined the relationship between the...

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Bibliographic Details

Main Author:	Bjorkman, Julie M. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Organizational change > Case studies. Mixed methods research. Organizational change. Research. Organizational Innovation Research Changement organisationnel > Études de cas. Méthodes de recherche mixtes. Changement organisationnel. Recherche. research (function) Mixed methods research Organizational change Case studies
Online Access:	Connect to the full text of this electronic book