Content analysis : an examination of Mother's Day and Father's Day greeting cards /

In this case study, we describe how we employed a content analysis of Mother's Day and Father's Day greeting cards to (1) evaluate the extent to which Mother's Day and Father's Day greeting cards reflect traditional ideologies of motherhood and fatherhood in the themes and object...

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Bibliographic Details
Main Authors: Auster-Gussman, Lisa A. (Author), Auster, Carol Jean (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2018.
Series:SAGE Research Methods. Cases.
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Call Number: BJ2095.G7 A97 2018
 
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BJ2095.G7 A97 2018 Available