Content analysis : an examination of Mother's Day and Father's Day greeting cards /

In this case study, we describe how we employed a content analysis of Mother's Day and Father's Day greeting cards to (1) evaluate the extent to which Mother's Day and Father's Day greeting cards reflect traditional ideologies of motherhood and fatherhood in the themes and object...

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Bibliographic Details

Main Authors:	Auster-Gussman, Lisa A. (Author), Auster, Carol Jean (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2018.
Series:	SAGE Research Methods. Cases.
Subjects:	Greeting cards. Mother's Day. Father's Day. Cartes de vœux. Fête des mères. Fête des pères. greeting cards. Father's Day Greeting cards Mother's Day
Online Access:	Connect to the full text of this electronic book