How to conduct netnography : using an immersion journal /

Immersion journals are key tools for conducting contemporary netnographies. This How-to Guide explains the need for an immersion journal in netnography and how an immersion journal and its immersion notes set netnography apart from other approaches to ethnography online. It then provides an updated...

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Bibliographic Details

Main Author:	Kozinets, Robert (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE Research Methods: Doing Research Online
Subjects:	Social media > Reseach. Ethnology > Qualitative research. Ethnologie > Méthodes qualitatives. Ethnology > Qualitative research
Online Access:	Connect to the full text of this electronic book