Advantages of and considerations for conducting online focus groups /

This case study explores the advantages and limitations of conducting focus groups online. Though virtual focus groups have long been positioned as supplemental or inferior alternatives to in-person focus groups, this case study emphasizes the flexibility, accessibility, and possibility of conductin...

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Bibliographic Details

Main Authors:	Shelton, Stephanie Anne, 1978- (Author), Jones, April M. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE research methods: doing research online.
Subjects:	Internet research > Case studies. Focus groups > Case studies. Internet dans la recherche > Études de cas. Focus groups. Internet research. Case studies.
Online Access:	Connect to the full text of this electronic book