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Reaching out to African Caribbeans : content analysis of UK cancer charity YouTube advertisements /

Recent research shows that African Caribbeans are less aware of the warning signs of cancer, highlighting the importance of creating awareness and publicity in reaching out to the public. This research method examined how I carried out the content analysis of YouTube videos of top ten cancer charity...

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Bibliographic Details
Main Author: Mogaji, Emmanuel (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2017.
Series:SAGE Research Methods. Cases.
Subjects:
Health promotion > Research > Great Britain > Case studies.
West Indians > Research > Great Britain > Case studies.
Cancer > Prevention > Research > Great Britain > Case studies.
Promotion de la santé > Recherche > Grande-Bretagne > Études de cas.
Antillais > Recherche > Grande-Bretagne > Études de cas.
Cancer > Prévention > Recherche > Grande-Bretagne > Études de cas.
Cancer > Prevention > Research.
Health promotion > Research.
Great Britain.
Case studies.
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Call Number: RA427.8 .M64 2017
 
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RA427.8 .M64 2017 Available