Netnography, Facebook, and the adult fans of LEGO : researching value creation processes in an online community /

Using netnography--an online research approach focused on the interactions between members in a community--as the research method and over a period of several months, the authors explored the adult fans of LEGO Facebook community. Data were collected on the different ways in which value is created b...

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Bibliographic Details

Main Authors:	Ardley, Barry (Author), McIntosh, Eleanor (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2021.
Series:	SAGE research methods cases
Subjects:	LEGO Media (Firm) Online social networks. Organizational behavior. Réseaux sociaux (Internet) Comportement organisationnel. Online social networks Organizational behavior
Online Access:	Connect to the full text of this electronic book