Analyzing focus groups data : the consumption of media in the digital era /

This dataset is designed for teaching the analysis of focus group transcripts by conducting content analysis to understand consumer behavior. This data exemplar is drawn from an exploratory study consumption of information within the context of digital transformation. Professor Silvana Dakduk, PhD,...

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Bibliographic Details

Main Authors:	Dakduk, Silvana (Author), González, Álvaro (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2019.
Subjects:	Focus groups. Consumer behavior. Consommateurs > Comportement. Consumer behavior Focus groups
Online Access:	Connect to the full text of this electronic book