Determining the reach of the health organization's Twitter campaign through combining geolocated tweets with other data sources /

Smoking has a geographical component as the prevalence differs across urban and rural areas as well as affluent and deprived neighborhoods. Anti-smoking organizations have tried to reach people even in the most remote areas and have, therefore, turned to social network sites. An example is the youth...

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Bibliographic Details
Main Author:	Van Diepen, Cornelia A. M. (Author)
Other Authors:	Wolf, Axel, active 2020 (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2020.
Series:	SAGE Research Methods Cases: Medicine and Health.
Subjects:	Twitter. Social media in medicine > Case studies. Public health > Case studies. Smoking > Case studies. Médias sociaux en médecine > Études de cas. Santé publique > Études de cas. Tabagisme > Études de cas. Public health. Smoking. Social media in medicine. Case studies.
Online Access:	Connect to the full text of this electronic book

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Summary:	Smoking has a geographical component as the prevalence differs across urban and rural areas as well as affluent and deprived neighborhoods. Anti-smoking organizations have tried to reach people even in the most remote areas and have, therefore, turned to social network sites. An example is the youth-dedicated smoking-cessation organization The Filter Wales (TFW) who have interacted with young people about smoking through Twitter.The purpose of this case study is to determine the reach of TFW and in what type of geographical area these young people live. The data for this study consisted of Twitter data as these present the possibility to uncover socio-demographic components to the individuals posting those tweets.The Twitter archives of the young people in contact with TFW are collected and their geolocated tweets isolated. These geolocated tweets were placed in larger geographical areas, which match with other data sources. By joining these different data sources together, the reach of the Twitter campaign of TFW could be determined. This reach exceeded mere geographical location to type of area to remoteness, rural/urban, and neighborhood deprivation of the people they contacted. This method can be applied by any other health organization with a Twitter handle.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529708684 1529708680