Determining the reach of the health organization's Twitter campaign through combining geolocated tweets with other data sources /

Smoking has a geographical component as the prevalence differs across urban and rural areas as well as affluent and deprived neighborhoods. Anti-smoking organizations have tried to reach people even in the most remote areas and have, therefore, turned to social network sites. An example is the youth...

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Bibliographic Details

Main Author:	Van Diepen, Cornelia A. M. (Author)
Other Authors:	Wolf, Axel, active 2020 (Editor)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2020.
Series:	SAGE Research Methods Cases: Medicine and Health.
Subjects:	Twitter. Social media in medicine > Case studies. Public health > Case studies. Smoking > Case studies. Médias sociaux en médecine > Études de cas. Santé publique > Études de cas. Tabagisme > Études de cas. Public health. Smoking. Social media in medicine. Case studies.
Online Access:	Connect to the full text of this electronic book