Measuring implicit attitudes in socially sensitive topics : practicalities of implicit association test /

This case study draws the readers' attention to the importance of using mixed methods in attitudinal studies and suggests an implicit association test as a measure of implicit attitudes. It presents the process of constructing an attitudinal implicit association test, including stimuli selectio...

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Bibliographic Details

Main Authors:	Litwin, Anna (Author), Ngan, Henrique Fátima Boyol (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Women executives > Case studies. Attitude (Psychology) Attitude Attitude (Psychologie) Women executives. Case studies.
Online Access:	Connect to the full text of this electronic book