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An online mixed-methods approach to developing narrative health communication messages /

We used an online survey to conduct a convergent mixed methods study for formative research efforts to inform the development of communication campaign messages. Through the online survey with a convenience sample of participants recruited from MTurk, we collected both quantitative and qualitative d...

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Bibliographic Details
Main Authors:	Willoughby, Jessica Fitts, active 2022 (Author), Hust, Stacey J. T., active 2022 (Author), Couto, Leticia, active 2022 (Author), Kang, Soojung (Author), Pingel, Ben (Author), Li, Jiayu, active 2022 (Author), Barbosa-Leiker, Celestina, 1976- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE research methods: doing research online.
Subjects:	Mixed methods research > Electronic information resources > Case studies. Méthodes de recherche mixtes > Sources d'information électroniques > Études de cas. Case studies.
Online Access:	Connect to the full text of this electronic book

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