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An online mixed-methods approach to developing narrative health communication messages /

We used an online survey to conduct a convergent mixed methods study for formative research efforts to inform the development of communication campaign messages. Through the online survey with a convenience sample of participants recruited from MTurk, we collected both quantitative and qualitative d...

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Bibliographic Details
Main Authors: Willoughby, Jessica Fitts, active 2022 (Author), Hust, Stacey J. T., active 2022 (Author), Couto, Leticia, active 2022 (Author), Kang, Soojung (Author), Pingel, Ben (Author), Li, Jiayu, active 2022 (Author), Barbosa-Leiker, Celestina, 1976- (Author)
Format: eBook
Language:English
Published: London : SAGE Publications, Ltd., 2022.
Series:SAGE research methods: doing research online.
Subjects:
Mixed methods research > Electronic information resources > Case studies.
Méthodes de recherche mixtes > Sources d'information électroniques > Études de cas.
Case studies.
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Call Number: H62 .W55 2022
 
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H62 .W55 2022 Available