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Using a quasi-experimental design to understand gender dynamics in service encounters /

In service research, an experiment is often used to examine customers' reactions to a certain situation by manipulating the variable(s) of the researcher' interest. However, some variables based on participants' characteristics (e.g., gender) are not suitable to be manipulated due to...

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Bibliographic Details
Main Authors: Ro, Heejung (Author), Khan, Marryam (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Customer services > Research.
Sex discrimination > Research.
Business > Research > Methodology.
Research > Methodology.
Research > Moral and ethical aspects.
Service à la clientèle > Recherche.
Discrimination sexuelle > Recherche.
Affaires > Recherche > Méthodologie.
Recherche > Méthodologie.
Recherche > Aspect moral.
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Call Number: HF5415.5 .R6 2019
 
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HF5415.5 .R6 2019 Available