APA (7th ed.) Citation

Prew, N., & Lin, M. (2019). The benefits and challenges of conducting field experiments in consumer research. SAGE Publications Ltd.

Chicago Style (17th ed.) Citation

Prew, Nicholas, and Meng-Hsien Lin. The Benefits and Challenges of Conducting Field Experiments in Consumer Research. London: SAGE Publications Ltd, 2019.

MLA (9th ed.) Citation

Prew, Nicholas, and Meng-Hsien Lin. The Benefits and Challenges of Conducting Field Experiments in Consumer Research. SAGE Publications Ltd, 2019.