The benefits and challenges of conducting field experiments in consumer research /
A field experiment is a form of research experiment conducted within a natural environment, as opposed to that of a laboratory experiment. Conducting a field experiment is similar in concept to that of a laboratory experiment; a researcher must take proper measures to minimize confounding factors to...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2019.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5415.32 .P74 2019 |
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| Call Number | Status | Get It |
| HF5415.32 .P74 2019 | Available | |