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Big data in marketing research and analytics /

Big data and marketing analytics are concepts of increasing interest in a number of industries and a number of applications. The terms are used frequently in the business press but not always with a full understanding of the actual meaning or full implications. This entry covers some more precise de...

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Bibliographic Details
Main Author: Erickson, G. Scott
Other Authors: Atkinson, Paul, 1947- (Editor), Delamont, Sara, 1947- (Editor), Cernat, Alexandru (Editor), Sakshaug, Joseph W. (Editor), Williams, Richard A., active 2020 (Editor)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd., 2020.
Series:Digital and media research.
Subjects:
Marketing.
marketing.
Marketing
Online Access:Connect to the full text of this electronic book

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