Big data in marketing research and analytics /
Big data and marketing analytics are concepts of increasing interest in a number of industries and a number of applications. The terms are used frequently in the business press but not always with a full understanding of the actual meaning or full implications. This entry covers some more precise de...
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Bibliographic Details
| Main Author: |
Erickson, G. Scott |
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| Other Authors: |
Atkinson, Paul, 1947-
(Editor),
Delamont, Sara, 1947-
(Editor),
Cernat, Alexandru
(Editor),
Sakshaug, Joseph W.
(Editor),
Williams, Richard A., active 2020
(Editor) |
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| Format: | eBook
|
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| Language: | English |
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| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Series: | Digital and media research.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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