APA (7th ed.) Citation

Erickson, G. S., Atkinson, P., Delamont, S., Cernat, A., Sakshaug, J. W., & Williams, R. A. (2020). Big data in marketing research and analytics. SAGE Publications Ltd..

Chicago Style (17th ed.) Citation

Erickson, G. Scott, Paul Atkinson, Sara Delamont, Alexandru Cernat, Joseph W. Sakshaug, and Richard A. Williams. Big Data in Marketing Research and Analytics. London: SAGE Publications Ltd., 2020.

MLA (9th ed.) Citation

Erickson, G. Scott, et al. Big Data in Marketing Research and Analytics. SAGE Publications Ltd., 2020.