Learn about reliability analysis and factor analysis in SPSS with online shopping data (2006) /

This dataset describes what factor analysis is, provides guidelines in performing such an analysis, and shows how to produce factors and interpret the results. This example contains variables used in an online shopping survey and allows researchers to converge related questions into one factor. The...

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Bibliographic Details

Main Authors:	Zhang, Xiaoni (Author), Xiang, Shang (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2019.
Subjects:	Electronic commerce. Shopping > Computer network resources. Internet surveys. Factor analysis. Commerce électronique. Sondages sur Internet. Analyse factorielle. Electronic commerce Factor analysis Internet surveys Shopping > Computer network resources
Online Access:	Connect to the full text of this electronic book