Studying social media communities : blending methods with netnography /

In his work "Netnography Redefined," Kozinets, highlights the massive growth of online communities, calling for new ways of conducting research online. This case explains an application of this approach providing a valuable methodological framework for contemporary Internet-based ethnograp...

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Bibliographic Details
Main Authors:	Fenton, Alex (Author), Procter, Chris (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Soccer teams > Research > Great Britain. Soccer fans > Research > Great Britain. Electronic villages (Computer networks) > Research > Great Britain. Ethnology > Computer network resources. Ethnology > Research > Computer network resources. Great Britain.
Online Access:	Connect to the full text of this electronic book

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