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Studying social media communities : blending methods with netnography /

In his work "Netnography Redefined," Kozinets, highlights the massive growth of online communities, calling for new ways of conducting research online. This case explains an application of this approach providing a valuable methodological framework for contemporary Internet-based ethnograp...

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Bibliographic Details
Main Authors: Fenton, Alex (Author), Procter, Chris (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Soccer teams > Research > Great Britain.
Soccer fans > Research > Great Britain.
Electronic villages (Computer networks) > Research > Great Britain.
Ethnology > Computer network resources.
Ethnology > Research > Computer network resources.
Great Britain.
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Call Number: GV944.G7 F46 2019
 
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GV944.G7 F46 2019 Available