From replication to further scale development : a case study of incorporating an eco-friendliness dimension in an existing consumer experience scale /

This case study describes how we developed a new dimension for measuring eco-friendliness in an existing brand experience measurement scale. We also replicated the original scale to test its generalizability in other countries. Extensions and replications of existing frameworks are important for val...

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Bibliographic Details

Main Authors:	Saari, Ulla A. (Author), Mäkinen, Saku J. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Series:	SAGE Research Methods. Cases.
Subjects:	Business enterprises > Environmental aspects. Branding (Marketing) Factor analysis. Factor Analysis, Statistical Entreprises > Aspect de l'environnement. Stratégie de marque. Analyse factorielle. branding. Factor analysis Business enterprises > Environmental aspects
Online Access:	Connect to the full text of this electronic book