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The use of different qualitative methodologies in analyzing online sports betting adverts /

Over the last decade, the amount of gambling advertising has increased substantially both in the United Kingdom and elsewhere in the world. One growing area of research in the gambling studies field concerns the content of gambling advertisements (henceforth ́advertś) and how the narrative strategie...

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Bibliographic Details
Main Authors: Griffiths, Mark D. (Author), Lopez-Gonzalez, Hibai (Author)
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2019.
Series:SAGE Research Methods. Cases.
Subjects:
Internet gambling > Social aspects > Research > Methodology > Case studies.
Sports betting > Social aspects > Research > Methodology > Case studies.
Jeux de hasard sur Internet > Aspect social > Recherche > Méthodologie > Études de cas.
Paris sportifs > Aspect social > Recherche > Méthodologie > Études de cas.
Case studies
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Call Number: HV6713 .G76 2019
 
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HV6713 .G76 2019 Available