Moderator meta-analysis : partitioned pricing and consumer preference /

This case study demonstrates moderator meta-analysis by using a quantitative summarization of the partitioned pricing literature as an example. It introduces the concepts of meta-analysis and moderator meta-analysis as well as partitioned pricing, and then discusses the various steps involved in a m...

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Bibliographic Details

Main Author:	Abraham, Ajay T. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd., 2018.
Series:	SAGE Research Methods. Cases.
Subjects:	Consumers' preferences. Meta-analysis. Consommateurs > Préférences. Méta-analyse. Consumers' preferences Meta-analysis Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book