Compelling storytelling narratives for sustainable branding /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Rodrigues, Paula (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, [2024]
Series:	Advances in marketing, customer relationship management, and e-services series.
Subjects:	Branding (Marketing) > Environmental aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online