Best story wins : storytelling for business success /

"Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in t...

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Bibliographic Details
Main Author: Edwards, Mark (Journalist) (Author)
Format: Book
Language:English
Published: New York, NY : The Economist, an imprint of Pegasus Books, Ltd., 2024.
Edition:First Pegasus Books cloth edition.
Series:Economist edge series.
Subjects:

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Call Number: PN4193.I5 E39 2024
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