NeuroAI : winning the minds of consumers with neuroscience powered GenAI /
"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate h...
| Main Authors: | , , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2025]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."-- |
|---|---|
| Physical Description: | 1 online resource (xvii, 284 pages) : illustrations (chiefly color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781394310371 1394310374 9781394261970 1394261977 9781394261987 1394261985 |