NeuroAI : winning the minds of consumers with neuroscience powered GenAI /

"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate h...

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Bibliographic Details

Main Authors:	Pradeep, A. K., 1963- (Author), Chakravarty, Rajat (Author), Acharya, Anirudh (Author), Dev, Ratnakar (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2025]
Subjects:	Artificial intelligence > Marketing applications. Consumers > Psychology.
Online Access:	Connect to the full text of this electronic book