Marketing strategy for museums : a practical guide /

"Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting e...

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Bibliographic Details
Main Author: Lister, Christina (Author)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
Series:Routledge guides to practice in museums, galleries and heritage.
Subjects:

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Call Number: AM121 .L57 2024
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