The pocketbook of audience research /
"Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, 'Wat...
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York :
Routledge, Taylor & Francis Group,
2024.
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| Subjects: |
Purchase on Demand
| Call Number: |
P96.A83 H46 2024 |
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| Notes: |
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| Call Number | Status | Get It |
| P96.A83 H46 2024 | Available | |