The pocketbook of audience research /

"Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, 'Wat...

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Bibliographic Details
Main Authors: Hermes, Joke (Author), Kopitz, Linda (Author)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2024.
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Call Number: P96.A83 H46 2024
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