Commercial space design and customer experience /

This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes, retail space design and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors....

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Bibliographic Details

Main Authors:	Mesly, Olivier (Author), Réthoré, Christophe (Author)
Format:	Book
Language:	English
Published:	Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2024.
Subjects:	Space (Architecture) Interior architecture. Commercial buildings > Designs and plans.