Principles of marketing /
"In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities o...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Pearson Higher Education,
[2018]
|
| Edition: | Seventeenth edition. |
| Series: | Always learning.
|
| Subjects: |
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