Principles of marketing /

"In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities o...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format:	Book
Language:	English
Published:	Hoboken : Pearson Higher Education, [2018]
Edition:	Seventeenth edition.
Series:	Always learning.
Subjects:	Marketing. Marketing marketing. Business and Management.