Principles of marketing /
"In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities o...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
Pearson Higher Education,
[2018]
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| Edition: | Seventeenth edition. |
| Series: | Always learning.
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| Subjects: |
| Summary: | "In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities."-- |
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| Physical Description: | xxiv, 707 pages ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780134492513 013449251X 9781292220284 1292220287 9780134518282 0134518284 9780134461526 0134461525 |