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Principles of marketing /

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The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary (Gary M.)
Format: Book
Language:English
Published: Boston : Pearson Prentice Hall, 2012.
Edition:14th ed.
Subjects:
Marketing.
Marketing
marketing.
Marketing > 0 Gesamtdarstellung.
Marknadsföring.
Marketingpolitik.
Description
Summary:The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Physical Description:xxiv, 613, [97] pages : color illustrations ; 29 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780132167123
0132167123
9789810690625
9810690622