Principles of marketing /

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Bibliographic Details

Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary (Gary M.)
Format:	Book
Language:	English
Published:	Boston : Pearson Prentice Hall, 2012.
Edition:	14th ed.
Subjects:	Marketing. Marketing marketing. Marketing > 0 Gesamtdarstellung. Marknadsföring. Marketingpolitik.