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Essentials of strategic management : the quest for competitive advantage /

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The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.

Bibliographic Details
Main Authors: Gamble, John (John E.) (Author), Thompson, Arthur A., 1940- (Author), Peteraf, Margaret Ann (Author)
Format: Book
Language:English
Published: New York, NY : McGraw-Hill Education, [2017]
Edition:Fifth edition.
Series:McGraw-Hill international edition
Subjects:
Strategic planning.
Business planning.
Competition.
Strategic planning > Case studies.
Planification stratégique.
Planification stratégique > Études de cas.
Case studies.
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by Gamble, John (John E.)
Published 2009
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