Buyer personas : gain deep insight into your customers' buying decisions and win more business /

"Fast forward ten years and the need to understand the buying decision has never been more important. For high consideration buying decisions, buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices. Research shows thi...

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Bibliographic Details

Main Authors:	Kraus, Jim (President of Buyer Persona Institute) (Author), Revella, Adele (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2024]
Edition:	Revised and expanded [edition].
Subjects:	Consumer behavior. Marketing > Management.
Online Access:	Connect to the full text of this electronic book