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Competitive advantage : creating and sustaining superior performance : with a new introduction /

The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.

Bibliographic Details
Main Author: Porter, Michael E., 1947- (Author)
Format: Book
Language:English
Published: New York : Free Press, [1998]
Edition:1st Free Press ed.
Subjects:
Competition.
Industrial management.
Gestion d'entreprise.
Competition
Industrial management
industrial management.
competitiveness.
industrial enterprise.
cost.
product development.
technological change.
innovation.
research and development.
market study.
planning.
business organization.
production diversification.
product.
competition.
gestion industrielle.
compétitivité
entreprise industrielle.
coût.
mise au point de produits.
changement technologique.
recherche et développement.
étude de marché
planification.
organisation de l'entreprise.
diversification de la production.
produit.
concurrence.
gestión industrial.
competitividad.
empresa industrial.
costo.
desarrollo de productos.
cambio tecnológico.
innovación.
investigación y desarrollo.
estudio de mercado.
planificación.
organización de la empresa.
diversificación de la producción.
producto.
competencia.
guide.
bibliography.
bibliographie.
guía.
bibliografía.
Online Access:Sample text
Table of contents
Contributor biographical information
Publisher description
Description
Summary:The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.
Item Description:Originally published: New York : Free Press ; London : Collier Macmillan, ©1985.
Physical Description:xxiv, 557 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references (pages 537-540) and index.
ISBN:0684841460
9780684841465
0684005778
9780684005775