Marketing management /

Emphasize the many aspects of marketing. Four key dimensions of holistic marketing are woven throughout the text: Internal marketing-ensuring everyone in the organization embraces appropriate marketing principles, especially senior management. Integrated marketing-ensuring that multiple means of cre...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Keller, Kevin Lane, 1956- (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2016]
Edition:	15 [edition].
Subjects:	Marketing > Management. Marketing > Gestion.