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Trout on strategy : capturing mindshare, conquering markets /

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With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes,...

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Bibliographic Details
Main Author: Trout, Jack (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill, [2004]
Subjects:
Marketing > Management.
Strategic planning.
Success in business.
Marketing > Gestion.
Planification stratégique.
Succès dans les affaires.
Marketing > Management
Strategic planning
Success in business
Online Access:Table of contents
Contributor biographical information
Publisher description
Description
Summary:With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Item Description:Includes index.
Physical Description:xiv, 159 pages ; 21 cm
ISBN:0071437940
9780071437943
9781259589621
1259589625