Trout on strategy : capturing mindshare, conquering markets /

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes,...

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Bibliographic Details

Main Author:	Trout, Jack (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2004]
Subjects:	Marketing > Management. Strategic planning. Success in business. Marketing > Gestion. Planification stratégique. Succès dans les affaires. Marketing > Management Strategic planning Success in business
Online Access:	Table of contents Contributor biographical information Publisher description